Video Production Proposal Template — Free PDF Templates
A free video production proposal template covering pre-production, shoot days, editing, revision rounds, and footage usage rights. Copy it to Google Docs, adapt it to your project, and send it for signature.
A video production proposal has to answer questions a generic services pitch never faces: how many shoot days are budgeted, who supplies talent and locations, how many rounds of edits the client gets before extra fees kick in, and who owns the raw footage when the project wraps. This free template gives you a working structure for all of that, broken into pre-production, production, and post-production phases with a line-item budget for each. The two clauses worth the most attention are usage rights (can the client run the finished video in paid ads forever, or is the license limited by channel and term?) and the revision policy, since "one more small tweak" is where video budgets quietly die. Copy the document, drop in your treatment and reel, and send it for signature before the first call sheet goes out.
FAQ
1. What should a video production proposal include?
At minimum: a creative treatment or concept summary, the number of shoot days and locations, crew and equipment costs, a post-production schedule with a fixed number of revision rounds, delivery formats, and a payment schedule tied to milestones. This template has a section for each, plus space for your reel and past client work.
2. How should I handle usage rights and raw footage?
Spell both out before anyone signs. State whether the client receives full ownership of the finished video or a license limited to certain channels and a time period, and say explicitly whether raw footage is included in the price. Many producers charge separately for raw files; if that's you, put the fee in the proposal rather than negotiating it after the shoot.
3. How many revision rounds should I offer?
Two rounds on the edit is a common baseline, with additional rounds billed hourly. Whatever you choose, define what counts as a revision (notes on an existing cut) versus a re-edit (new structure, new footage), because clients often blur the two.
4. Who signs a video production proposal?
Usually the client-side budget owner, such as a marketing lead or producer, and you or your production company. If the shoot involves a brand and an agency, get the party actually paying the invoice to sign.
5. How do I get this proposal signed electronically?
Customise the Google Doc, export it, then upload the file to Papersign and place signature fields on the acceptance page. Send it to the client by email and you'll be notified the moment they sign, so production can be scheduled without a follow-up call.
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